Case study: Gillies Jones Glass

Finding and working with a designer: a practical guide for small businesses

Design services used: Brand identity

Designers:
Thompson

Budget:
~£4000

Who are they?

Gillies Jones Glass is a North Yorkshire-based duo – Stephen Gillies and Kate Jones - who create glass works as art pieces and under commission.

Why did they hire designers?

The pair had been running the business for over a decade, handling all their design work themselves. According to Kate Jones, they felt they needed a fresh identity and wanted someone from outside the business to give a better perspective on what they might do.

What did they need to achieve?

Changes in the branding needed to reflect the growing scale and range of the business. Specifically, Gillies Jones needed a stronger online presence with the ability to sell directly through the website.

What did they do?

Thompson helped to define ‘the core of what we wanted’, developing a brand identity and set of brand guidelines to a tight budget.

Top tip

Kate Jones, Gillies JonesKate Jones

Co-founder, Gillies Jones
‘We and Thompson didn’t always agree, so it was a matter of compromise from both sides in some respects, but you have to trust your designers; that’s why you’ve appointed them.’

 

Download this guide

Finding and working with a designer is also available in PDF format for you to keep or print.

Front page of the Finding and working with a designer PDF

Download this guide as a PDF


Find out more

About Gilles Jones at www.gilliesjonesglass.co.uk