Starbucks is now moving to a policy of multi-skilling its designers wherever possible, ensuring that graphic designers have an understanding of the 3D design environment and vice-versa. Sitting designers of different disciplines together so that they can learn from one another wherever possible is reinforcing this flexibility
Starbucks’ Global Creative team produces a book of brand guidelines for use by all creative people internally and externally.
The book provides a comprehensive platform for the Starbucks design process, covering the company’s values, describing its design filters and offering specific recommendations for photography, illustration, typography and logo usage.
The Global Creative team is also involved in a major project to build a fully electronic version of its ‘Processway.’ The new workflow management tool will automate the distribution of materials for sign-off and will provide a variety of other resources for designers, including a document library where approved photography, illustrations and logos can be accessed, together with guidelines for use and best practice.
Please note
Except where expressly stated to the contrary, all copyright and rights in this content is owned by or provided with permission from the copyright holder to the Design Council. All rights are hereby reserved by the Design Council and by other copyright holders where appropriate.