Challs products didn't stand out on shelf. Serious** needed to stop competitors mimicking its logo. Harrison Fisher needed to fight back against overseas competition. Whether they were small, medium or large, manufacturing, farming or waste management companies, these case studies showcase design that has made business sense. Browse these stories of pack, brand, product and sustainable design
Challs sink cleaning products weren't getting noticed by supermarket buyers. The company invested a year's profit in a design project that not only developed branded packaging that stands out against big brands but also revolutionised the firm's approach to new product development. Sales grew immediately by 35%.
Read about how Challs sales grew 35% after its design project.
Watch a video about how Challs used brand and packaging design to win new business
You might not think waste management firms need anything to do with design but Serious** found design helped it to inject personality and humour into a business sector not renowned for sophistication. Turnover increased by 75% after the new brand was launched.
Find out how design can work in unusual markets by reading the Serious** case study
Sheffield-based knife maker Harrison Fisher faced stiff competition from cut-price overseas competitors before it undertook a brand and product design project to make knives made in England an essential part of the stylish modern kitchen. Sales increased by £800,000.
Read how Harrison Fisher is benefitting from 'design, innovation and superb quality.'
Watch a frank interview with Harrison Fisher Managing Director about some of the problems the design project faced
Constant design innovation, driven by customer demand, new materials and cutting edge techniques, has transformed business for Poole-based partioning firm Invotek. It now boasts an extensive product range, employs 40 people and turned over £5.5million in 2004. The only way to gain competitive advantage in this sector is to offer something unique,’ says Commercial Director Simon Coleman. ‘And to do that you have to design something.’
Read how Invotek developed a design-led business model
