Designing a corporate identity for a Yorkshire-based husband and wife glass-making company.
Design services used: Brand identity
Designers: Thompson
Budget: ~£4000
Who are they?
Gillies Jones Glass is a North Yorkshire-based duo – Stephen Gillies and Kate Jones - who create glass works as art pieces and under commission.
Why did they hire designers?
The pair had been running the business for over a decade, handling all their design work themselves. According to Kate Jones, they felt they needed a fresh identity and wanted someone from outside the business to give a better perspective on what they might do.
What did they need to achieve?
Changes in the branding needed to reflect the growing scale and range of the business. Specifically, Gillies Jones needed a stronger online presence with the ability to sell directly through the website.
What did they do?
Thompson helped to define ‘the core of what we wanted’, developing a brand identity and set of brand guidelines to a tight budget.
Top tip
We and Thompson didn’t always agree, so it was a matter of compromise from both sides in some respects, but you have to trust your designers; that’s why you’ve appointed them. Kate Jones, Co-founder, Gillies Jones