Joe Ferry

Head of Design, Virgin Atlantic Airways

Joe Ferry

As Head of Design for Virgin Atlantic, Joe Ferry is responsible for the overall development and implementation of Virgin Atlantic's design strategy for products and services.

He is probably best known for the £105m Virgin Atlantic Upper Class Cabin project, unveiled in late 2003 and since rolled out to all of the airline’s fleet of aircraft.

Joe is a graduate from Brunel University, studying Industrial Design and the Royal College of Art studying Industrial Design Engineering, a joint course with Imperial College of Science and Technology, London.

joe.ferry@designcouncil.org.uk