Public services by design

By the Design Council

Public Services by Design is a new programme to inspire and enable design innovation in public services. It helps public sector managers build awareness and understanding of how design can help in the process of developing and delivering better public services.

Design is a problem solving process but it is difficult to think of what problems it can help you solve when all you really know about designers is that they make nice gadgets like iPods or will have created the graphics for that attractive label on your tin of baked beans.

At the Design Council we believe design has much more to offer. Design is an approach to public service redevelopment which, by putting people first, creates solutions that are not only innovative but viable, fit for purpose and desirable to use.

Our Chairman, Sir Michael Bichard, is championing a new programme called Public Services by Design. He believes there are three key ways in which design can make public services better.

  1. It can redesign the way we deliver our services allowing us to “build or reshape our services around citizens, around clients, around customers.”
  2. It can help the development of better policy “ensuring that ideas are tested before having scarce resources invested in them on a national basis.”
  3. “Design can help us in the public services to be more innovative. We need to be conscious that today’s problems are just not going to be addressed by yesterday’s ideas and yesterday’s solutions...we need a whole new approach to policy over the 10 years.”

 

You are missing video content!

To view our video content you will need to install Flash 8 and ensure that you have JavaScript enabled.

get flash playerRead our accessibility page for further information.

This video explains how the Design Council is working towards better public services
Read the video transcript

Find out more about:

Designers identify challenges they could help addressThe Design Council's plans for public services and why designers offer the right skills to help the public sector.

Read the story

Design Council talks to the civil serviceWhat design has done for the Civil Service and how it can help it in the future.

Read the story

Cartoon of a public service people likeEach of us has a story to tell about our best experience of a public services, whether it's a helpful policeman, a well-timed tax rebate or a pleasant trip to the post office. We asked attendees at a workshop for senior public sector managers and leading designers about the last time a public service made them smile.

Read the story


Invitation to tender

The Design Council is tendering for an organisation or individual to evaluate the pilot phase of it’s Public Services by Design programme including the outputs and outcomes of 7 pilot projects with public sector partners. This tender includes information on the programme, its background, aims of the programme and what we need to evaluate. Find out more about the tender

Public Services by Design: A new route to public sector innovation

Public Service by Design: A new route to public sector innovation

Public Services by Design accelerates innovation in public services by using design thinking and methods. Through workshops, visits and mentoring it equips public sector managers and frontline staff with valuable skills and fresh insights, helping them draw on design to find new routes to better services.

Download a PDF brochure which explains Public Services by Design

Download a PDF copy of case studies that demonstrate how design techniques have significantly helped public sector organisations deliver better services.

Want to take part? If you are a public sector manager who would like help from designers in managing a strategic change project, download an application form for Public Services by Design


The role of design in public services

Our research team has written this briefing on the role design has played in making public services, with suggestions of how it will help in the future too.

Read the briefing and download a PDF copy


Tell us what you think

Do you think design can help public services?

Which public sector products or systems do you think design could most help?

Join our discussion on public services by design