Stannah took the stigma out of stairlifts – and made them work better, too
Admitting you need help with the stairs is akin to a male driver admitting he’s lost and needs directions. The embarrassment factor associated with both means that both groups have tended to keep quiet and struggle (not-so-manfully) on.
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Synature’s technology is bringing together like-minded people online
Social networking and Web 2.0 might be the talk of the town today but, two years ago, things were very different. An ambitious start-up was finding that its idea of ‘adaptive retail’, based on web users’ psychological profiles, was a hard sell.
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How Hallmark stopped being a house of cards and became a media player
For most businesses, the creative process starts with a blank page. For Hallmark, it usually starts with a blank card – 19,000 of them to be exact, the number of new designs the company makes each year.
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The start-up that gave up pianos and ice picks to make a lighter, greener car
Design-led strategic thinking has been helping Axon Automotive get its plans for an energy-efficient carbon-fibre car on the road.
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LG discovers the power of functional, seductive design – and chocolate
LG Electronics’ motto is ‘Life’s good’, which seems pretty apt at the moment. Awards too numerous to mention, a doubling of brand awareness for the last two years, global sales of more than £19bn, number one in the world for plasma TVs and number five for mobile phones – life’s good alright.
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Article first published in Design Council Magazine, Issue 2, Summer 2007