What is it?
Experience Prototyping is a way of testing new service ideas or designs for specific touchpoints.
Experience Prototypes are about communicating what the experience will be like and allow the design team to test and refine their solutions with potential users. They also help build buy-in from partners and other stakeholders.
Making prototypes ‘early, ugly & often’ is important in the design process. Experience Prototypes don’t need to be refined or take a long time to make, it is more important to create something quickly, test it, and then iterate the design. They can vary from paper sketches, to a physical model, to a fully acted out service.