Types of design

Graphic design is the process of choosing and organising words, images and messages into a form that communicates and influences its audience.

We've talked to well known graphic designers and to some of their clients to find out what’s involved in commissioning, designing and delivering a piece of graphic design.

You can watch videos of leading graphic designers, including Nevil Brody, Quentin Newark and Morag Myerscough, talking about their work.

Brand design is the process of creating a distinct identity and personality in order to communicate and promote an organisation, person, product or service. We explore how it works and what it can do for you.

Packaging on a supermarket shelf has less than three seconds to grab the attention of a consumer. Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf. Add to this the fact that supermarkets can contain on average 40,000 packs to choose from, then you realise what a tough job a packaging designer has.

Packaging designers have helped established and challenger brands transform the success of their products and improve the sustainability of their packs.

Read on to find out how packaging graphics and structural packaging designs influence our perception of a brand.

How do good ideas become marketable products? The product design process affects the look, feel and functionality of the things we use everyday.

Transport design brings many different forms of design together to get people from A to B and keep society and the economy moving.

We've compiled a free online resource that explains what service design is and what it can do for businesses and public services.

Listen to a discussion on: How is interaction design changing and what the drivers behind this? Has it managed to develop the skill sets it needs to deal with the challenges ahead? And how does interaction design overlap with other design disciplines? Andy Altmann from Why Not Associates, Durrell Bishop of Luckybite and Daljit Singh, founder of Digit discuss with chair Nico Macdonald.

Listen to Vicky Richardson, Editor of Blueprint magazine, Ignacio Germade, Design Director of Consumer Experience Design at Motorola, Sarah Maynard, Designer and MD of Maynard Bespoke and Tom Savigar from Future Laboratory discuss the influence of fashion on wider design practice. They argue that fashion is not just about the type of things that designers create, but it can be an approach to design thinking about products, interactions, space and environments.