The essentials of brand design

Brand design is the process of creating a distinct identity and personality in order to communicate and promote an organisation, person, product or service. We explore how it works and what it can do for you.

We've already got a free guide to the power of branding and information on what it’s like to have a career in brand design.

 

Nike swoosh logo

An introduction

Brand design is therefore a much deeper and broader process than visual identity design, although graphics are often a crucial way of succinctly symbolising and evoking a brand and its associations.

Mrs Massey's brand on its packaging

How it works

Presenting a consistent and coherent image to the world demands that many aspects of an organisation are considered and designed so that they fit together as part of a whole.

Johnson Matthey brand

Design Disciplines

Design can create a brand, but the concept or idea of the brand can also inform the sort of design you need to employ.

Prada Epicentre New York

Brand experience design

Ralph Ardill on how designing a brand experience is all about concentrating on moments of engagement between people and brands, and the memories these moments create.

Nat Hunter, designer

Careers in brand design

Brand design is not a single discipline, nor does it relate to a single aspect of a client’s business. Instead, brand design reaches far and wide into an organisation, pulling together all the touchpoints and processes that contribute to the experience of that particular brand.

Coke brand

The power of branding

Use our free guide which sheds some light on the subject of branding; what it is, how it works and how you can use it to help improve your business or the perception of your service.