After leaving design school in 1984 Jonathan went on to work for Michael Peters & Partners and in 1992 co-founded Pearlfisher. The company's portfolio includes a mix of well-established iconic brands such as Innocent, Absolut Vodka and cadbury Dairy Milk as well as smaller challenger brands such as Nude Skincare and Jordan's Cereals. When he's not designing, Jonathan writes articles, presents at conferences and has appeared as a design expert on BBC series High Street Dreams.
Read more about Jonathan Ford's career in packaging design