In our world, prove it is the absolute enemy of innovation. You can only prove things that have happened in the past. Roger martin, Dean of Rotman School of Management
"A business person who wants innovation has to be open to the logic of what might be, not just the logic of what is."
"I think we are on the cusp of a design revolution in business because in many industries consumers are getting much more discerning and they want the provider to delight them."
"We have now a view about design that says companies have to be able to work better with designers and understand designers better. I don't think that's the game. I think we're heading in a direction where business people actually have to become designers. They're not going to become graphic designers or product designers. I don't assume that. What they're going to have to do thought is become designers of user experiences, designers of business models and they have to think that their job is designing something new and fantastic. Not just doing something like we've always done."