What is graphic design?
Graphic design is the process of choosing and organising words, images and messages into a form that communicates and influences its audience.
- It’s about achieving strategic results
- It uses different formats like posters, websites and packaging
- It address contemporary issues
- It’s a process involving research, idea generation, prototyping and eventually words and pictures
To explain what graphic design is we have talked to well known graphic designers and to some of their clients to find out what’s involved in commissioning, designing and delivering a piece of graphic design. Below you can watch films, browse through case studies and articles and use guides to what it's like to have a career in graphic design.
What is graphic design The graphic design process What a graphic designer does