The essentials of product design from Dick Powell

How do good ideas become marketable products? The product design process affects the look, feel and functionality of the things we use everyday.

Our free guide to product design talks you though the process, from commission, briefing and market research, to manufacturing and product launch.

 

A product designer at LEGO

Introducing product design

Product design is an integral part of the wider process of developing new products. 

The business case

A well-conceived and better product will sell more, increase market share, obtain wider distribution, improve margins and carve out new opportunities for your business.

Managing product design

Advice on how to manage the product development process so you avoid potential pitfalls.

Dick Powell portrait

Help and advice

From developing ideas to managing the design process, Dick Powell answers common queries about product design.

Future trends

How the economy, new technologies and competitive pressure wil affect the design of products.

A product designer at LEGO

A career in product design

Product designers have a huge influence on the form, function and style of many of the objects we use in our daily lives – everything from kettles to telephones to televisions – as well as creating much more specialist products, such as medical equipment.