There are countless definitions of design - as perhaps you'd expect of a creative endeavour. Our Chief Design Officer Mat Hunter explains how design is different from and related to other activities, how designers work and how to inspire good design.
Find out how leading companies such as BSkyB, Microsoft and Virgin Atlantic Airways use sophisticated design management techniques to compete in crowded marketplaces, connect with their customers and capitalise on the power of their brands.
Measuring your return on investment is important for and client. But few people feel able to measure the value of investing in design. Our guide to measuring return on design investment looks at why and how you should do it.