‘A lot of clients say to me, "We don’t have time to do a brief. How long does the brief take?" And my answer is simply, it saves double the time that you spend on doing it’, says Peter L Phillips who’s spent 30 years as a corporate design director learning the business benefits of writing a design brief.
In this guide to design briefs he shares what he's learnt about:
- What a design brief actually is
- What should be in a design brief
- Who should be involved in writing it
- Making design briefs effective, business focused, problem solving tools
- How businesses or design teams use briefs to understand and overcome challenges
- The lingo used about design briefs
Video content
Peter Phillips has made three short films in which he answers some
frequently asked questions about design briefs, talks about a
small company that made the design briefing process make business sense and then
analyses a brief written by school students for the architects who’d be building their new school
Are you an SME who wants to know why you should think about writing a design brief?
Watch a video of Peter Phillips talking about a small company that benefitted from writing a design brief
Do you want to know what you should include in a design brief?
Read ten tips from Peter Phillips on what should be in a design brief and how to get the most out of time you spend
Are you a designer? Do you want to convince new clients of the value of collaborating on a design brief?
Watch this video of Peter Phillips answering frequently asked questions. One’s about why collaboration works