Brother Max launched in January 2008 with a range of simple, brightly-coloured products for parents of babies and young children, including bath toys, a 3-in-1 thermometer and high chairs.
Brother Max founder Jonathan Gold wanted a design consultancy that could help develop a strategy for the brand and then turn this into a visual identity and packaging designs.
Launching to market, Brother Max needed to stand out strongly amongst competitor products, as well as attract the interest of potential investors. Visually, the brand was seeking to project the idea of ‘simple clever ideas’.
Bloom and Jonathan Gold collaboratively developed the brand’s ‘personality’, overall visual style and colour palette, as well as packaging for the launch range of products. The identity also extends to the company’s website and print advertising material.
‘Most decent design consultancies will do a good job, so then it’s about the people. Ask “Can I work with them? Will they deliver?”’