Ecobrands creates and markets a range of health-related products that are sold in pharmacies and health shops throughout the UK.
The company had sourced an ovulation testing product from Italy but needed to redesign the packaging and instruction leaflet to work effectively in the UK market.
Calista had to appeal to UK consumers and health product retailers, as well as compete effectively with existing products such as Clearblue. It is also a product that requires a lot of explanation, so the design of the instruction leaflet was integral to the product.
Phelan Associates and Ecobrands managing director Robin Baker worked through ideas for the naming, visual identity and packaging designs together. The consultancy ‘took the product apart’ and displayed it in a how-to-use flowchart on the pack.
‘A lot of people have a problem because they don’t really know what they want from design. You have to know what you want very early on. You need to ask at the start - what is the project for? What are everybody’s expectations?’