Graham is a plumbers’ merchant and part of the Saint-Gobain Building Distribution Group, a leading European building materials distributor.
Working with product designer Alison Wright of Easy Living Home, Graham wanted to launch a new service offering bathroom and shower products and designs that meet the needs of the widest range of users, covering all ages and levels of physical ability. Alison Wright brought in Household to create a brand and showroom design for the service.
Living Works needed a visual identity and a showroom that would appeal to potential customers without alienating the core plumbing trade. It also had to convey aspects of inclusive design and occupational therapy without overtly targeting an older age group. Graham is planning to open 25 Living Works showrooms over the next four years.
Household and Alison Wright first generated the name Living Works and its visual identity before using this to develop a retail showroom scheme dedicated to the brand. Every aspect of the scheme was designed to be inclusive: sales panels, print materials and graphics.
‘If the guy at the top of Graham missed a meeting then they wouldn’t know the detail of the design process we’d been through and this would end up derailing it. So I said “no more meetings unless everyone is there”.'