Munchy Seeds is a Suffolk-based roasted seeds snack brand established eight years ago by husband and wife team Crispin and Lucinda Clay.
‘We’d lost a major roasting contract customer and our sales were failing, so we had to do something. In the end we did a complete rebrand across the board,’ says Crispin Clay.
Following the loss of the major roasting contract, Munchy Seeds decided to build awareness of its own brand products amongst both consumers and the supermarkets in order to secure more, higher profile listings in the big stores.
Ziggurat and Munchy Seeds conducted workshops to learn about the product category and its consumers. From this they created a new look for the Munchy Seeds brand and its packaging. The design is based around a set of hungry animal characters modelled by hand and painted by a body painter. This branding was then applied to all of Munchy Seeds’ marketing material, corporate stationery and website.
‘Packaging of products has a life cycle and we’d run for seven years, so we’d probably left it a bit late; we should probably have done it two years ago. Refresh your packaging every four to five years. You can see why big brands and successful brands do keep changing.’