Recommended reading

International markets by Mark Delaney

Book cover of Authenticity by David BoyleDavid Boyle, Authenticity: brands, fakes, spin and the lust for real life, Flamingo, 2003, ISBN 0007140169

Book cover of The Rise of the Creative Class by Richard FloridaRichard Florida, The Rise of the Creative Class: And how it's transforming work, life, community and everyday life, Perseus Books Group, 2002, ISBN 0465024769

Book cover of Designing Pleasurable Products by Patrick JordanPatrick W Jordan, Designing Pleasurable Products: An introduction to the new human factors, Taylor & Francis, 2002, ISBN 0415298873

Book cover of Re-imagine! by Tom PetersTom Peters, Re-imagine! Business excellence in a disruptive age, Dorling Kindersley, 2003, ISBN 1405300493

Book cover of The Tomorrow People by Martin RaymondMartin Raymond, The Tomorrow People: Mapping the needs and desires of tomorrow's customers now, Financial Times Prentice Hall, 2002, ISBN 027365957X

Book cover of Electric Dreams by David RedheadDavid Redhead, Electric Dreams: Designing for the digital age, V&A Contemporary, ISBN 1851774092

Book cover of Emotional Design by Donald NormanDonald A Norman, Emotional Design: Why we love (or hate) everyday things, Basic Books, 2004, ISBN 0465051359

Book cover of The Brand Gap by Marty NeumeierMarty Neumeier, The Brand Gap: How to bridge the distance between business strategy and design, New Riders, 2003, ISBN 0735713308 

Book cover of The Borderless World by Kenichi OhmaeKenichi Ohmae, The Borderless World: Power and strategy in the interlinked economy, Revised edition (New York: Harper Collins, 1999, ISBN 0887309674

Book cover of The Next Global Stage by Kenichi OhmaeKenichi Ohmae, The Next Global Stage: The challenges and opportunities in our global world, Wharton School Publishing, 2005, ISBN 013147944X