Berndt Schmitt, David Rogers, Karen Vrotsos, There's No Business That's Not Show Business: Marketing in an experience culture, FT Prentice Hall, 2003, ISBN 0130471194
Christian Mikunda, Brand Lands, Hot Spots and Cool Spaces: Welcome to the third place and the total marketing experience, Kogan Page, 2004, ISBN 0749442565
Martin Lindstrom, Brand Sense: Build powerful brands through touch, taste, smell, sight, and sound, Free Press, 2005, ISBN 0743267842
Nigel Morgan, Destination Branding - Creating the Unique Destination Proposition, Butterworth Heinemann, 2001, ISBN 0750649941
Bernd H Schmitt, Customer Experience Management: A revolutionary approach to connecting with your customers, Wiley, 2003, ISBN 0471237744
Scott Bedbury with Stephen Fenichell, A New Brand World: Eight principles for achieving brand leadership in the 21st century, Viking Press, 2002, ISBN 067003076
Thomas Gad, 4-D Branding: Cracking the corporate code of the networked economy, Financial Times Management, 2000, ISBN 0273653687
Marc Gobe, Emotional Branding: The new paradigm for connecting brands to people, Allworth Press, 2001, ISBN 1581150784
Levine, Locke, Searls and Weinberger, The Cluetrain Manifesto: The end of business as usual, Perseus Publishing, 2001, ISBN 0738202444
Gian Luigi Longinotti-Buitoni, Selling Dreams: How to make any product irresistible, Simon & Schuster, 1999, ISBN 0684850192
Joy Monice Malnar, Frank Vodvarka, Sensory Design, University of Minnesota Press, 2004, ISBN 0816639604
Alan Mitchell, Right Side Up: Building brands in the age of the organized consumer, Harper Collins Business, 2002, ISBN 0002571528
Paul Nero, Neeta Patel, Creative Business: The making of addictive stories, Financial Times Management, 2003, ISBN 0273656716
Sean Perkins, Ralph Ardill, Adrian Caddy, Experience: Challenging visual indifference through new sensory experience, Booth-Clibborn Editions, 1997, ISBN 1861540000
B Joseph Pine III and James H Gilmore, The Experience Economy: Work is theatre and every business a stage, Harvard Business Press, 1999, ISBN 0875848192
Hamish Pringle, William Gordon, Brand Manners: How to create the self-confident organisation to live the brand, John Wiley & Sons, 2001, ISBN 0471496065
Otto Riewoldt (ed), Brandscaping: Worlds of experience in retail design, Birkhauser Verlag AG, 2002, ISBN 3764366745
Bernd H Schmitt, Experiential Marketing: How to get customers to sense, feel, think, act, relate to your company and brands, Free Press, 2001, ISBN 0684854236
Bernd H Schmitt, Alex Simonson, Marketing Aesthetics: The strategic management of branding, identity, and image, Simon & Schuster, 1997, ISBN 0684826550
Nathan Shedroff, Experience Design, New Riders, 2001, ISBN 0735710783
Shaun Smith, Andy Milligan, Uncommon Practice: People who deliver a great brand experience, Financial Times Prentice Hall, 2002, ISBN 0273659367
Shaun Smith, Joe Wheeler, Managing the Customer Experience, Financial Times Prentice Hall, 2002, ISBN 0273661957
Kevin Thompson, Emotional Capital: Maximising the intangible assets at the heart of brand and business success, Capstone, 2000, ISBN 1841120987
Daryl Travis, Emotional Branding: How successful brands gain the irrational edge, Prima Venture, 2000, ISBN 076152911
Paco Underhill, Why We Buy: The science of shopping, Simon & Schuster, 2000, ISBN 0684849143
Michael J Wolf, The Entertainment Economy: The mega-media forces that are re-shaping our lives, Random House, 2004, ISBN 0812932986
Tom Peters, Re-Imagine!, Dorling Kindersley Ltd, ISBN 1405300493
Klaus Fog, Christian Budtz, Baris Yakaboylu, Storytelling: Branding In Practice, Springer, ISBN 3540235019
Seth Godin, Permission Marketing: Turning Strangers into Friends and Friends into Customers, Simon & Schuster, ISBN 0684856360
Jonas Ridderstrale, Kjelle Nordstrom, Funky Business, FT Prentice Hall, ISBN 0273659073
Joseph Rykwert, The Seduction of Place: The City in the 21st Century, Weidenfeld & Nicholson, ISBN 0297819992
Colin Shaw, John Ivens, Building Great Customer Experiences, Palgrave Macmillan, ISBN 0333990137
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