Recommended reading

Experience design by Ralph Ardill

Cover of There's No Business That's Not Show Business by Berndt Schmitt, David Rogers, Karen VrotsosBerndt Schmitt, David Rogers, Karen Vrotsos, There's No Business That's Not Show Business: Marketing in an experience culture, FT Prentice Hall, 2003, ISBN 0130471194

Cover of Brand Lands, Hot Spots and Cool Spaces by Christian MikundaChristian Mikunda, Brand Lands, Hot Spots and Cool Spaces: Welcome to the third place and the total marketing experience, Kogan Page, 2004, ISBN 0749442565

Cover of Brand Sense by Martin LindstromMartin Lindstrom, Brand Sense: Build powerful brands through touch, taste, smell, sight, and sound, Free Press, 2005, ISBN 0743267842

Cover of Destination Branding by Nigel MorganNigel Morgan, Destination Branding - Creating the Unique Destination Proposition, Butterworth Heinemann, 2001, ISBN 0750649941

Cover of Customer Experience Management by Bernd H SchmittBernd H Schmitt, Customer Experience Management: A revolutionary approach to connecting with your customers, Wiley, 2003, ISBN 0471237744

Cover of A New Brand World by Scott Bedbury with Stephen FenichellScott Bedbury with Stephen Fenichell, A New Brand World: Eight principles for achieving brand leadership in the 21st century, Viking Press, 2002, ISBN 067003076

Link to 4-D Branding by Thomas GadThomas Gad, 4-D Branding: Cracking the corporate code of the networked economy, Financial Times Management, 2000, ISBN 0273653687

Cover of Emotional Branding by Marc GobeMarc Gobe, Emotional Branding: The new paradigm for connecting brands to people, Allworth Press, 2001, ISBN 1581150784

Cover of The Cluetrain Manifesto by Levine, Locke, Searls and WeinbergerLevine, Locke, Searls and Weinberger, The Cluetrain Manifesto: The end of business as usual, Perseus Publishing, 2001, ISBN 0738202444

Cover of Selling Dreams by Gian Luigi Longinotti-BuitoniGian Luigi Longinotti-Buitoni, Selling Dreams: How to make any product irresistible, Simon & Schuster, 1999, ISBN 0684850192

Cover of Sensory Design by Joy Monice Malnar, Frank VodvarkaJoy Monice Malnar, Frank Vodvarka, Sensory Design, University of Minnesota Press, 2004, ISBN 0816639604

Cover of Right Side Up by Alan MitchellAlan Mitchell, Right Side Up: Building brands in the age of the organized consumer, Harper Collins Business, 2002, ISBN 0002571528

Cover of Creative Business by Paul Nero, Neeta PatelPaul Nero, Neeta Patel, Creative Business: The making of addictive stories, Financial Times Management, 2003, ISBN 0273656716

Cover of Experience by Sean Perkins, Ralph Ardill, Adrian CaddySean Perkins, Ralph Ardill, Adrian Caddy, Experience: Challenging visual indifference through new sensory experience, Booth-Clibborn Editions, 1997, ISBN 1861540000

Cover of The Experience Economy by B Joseph Pine III and James H GilmoreB Joseph Pine III and James H Gilmore, The Experience Economy: Work is theatre and every business a stage, Harvard Business Press, 1999, ISBN 0875848192

Cover of Brand Manners by Hamish Pringle and William GordonHamish Pringle, William Gordon, Brand Manners: How to create the self-confident organisation to live the brand, John Wiley & Sons, 2001, ISBN 0471496065

Cover of Brandscaping by Otto Riewoldt (ed)Otto Riewoldt (ed), Brandscaping: Worlds of experience in retail design, Birkhauser Verlag AG, 2002, ISBN 3764366745

Cover of Experiential Marketing by Bernd H SchmittBernd H Schmitt, Experiential Marketing: How to get customers to sense, feel, think, act, relate to your company and brands, Free Press, 2001, ISBN 0684854236

Cover of Marketing Aesthetics by Bernd H Schmitt and Alex SimonsonBernd H Schmitt, Alex Simonson, Marketing Aesthetics: The strategic management of branding, identity, and image, Simon & Schuster, 1997, ISBN 0684826550

Cover of Experience Design by Nathan ShedroffNathan Shedroff, Experience Design, New Riders, 2001, ISBN 0735710783

Cover of Uncommon Practice by Shaun Smith and Andy MilliganShaun Smith, Andy Milligan, Uncommon Practice: People who deliver a great brand experience, Financial Times Prentice Hall, 2002, ISBN 0273659367

Cover of Managing the Customer Experience by Shaun Smith and Joe WheelerShaun Smith, Joe Wheeler, Managing the Customer Experience, Financial Times Prentice Hall, 2002, ISBN 0273661957

Cover of Emotional Capital by Kevin ThompsonKevin Thompson, Emotional Capital: Maximising the intangible assets at the heart of brand and business success, Capstone, 2000, ISBN 1841120987

Cover of Emotional Branding by Daryl TravisDaryl Travis, Emotional Branding: How successful brands gain the irrational edge, Prima Venture, 2000, ISBN 076152911

Cover of Why We Buy by Paco UnderhillPaco Underhill, Why We Buy: The science of shopping, Simon & Schuster, 2000, ISBN 0684849143

Cover of The Entertainment Economy by Michael J WolfMichael J Wolf, The Entertainment Economy: The mega-media forces that are re-shaping our lives, Random House, 2004, ISBN 0812932986

Cover of Re-Imagine! by Tom PetersTom Peters, Re-Imagine!, Dorling Kindersley Ltd, ISBN 1405300493

Cover of Storytelling by Klaus Fog, Christian Budtz, Baris YakaboyluKlaus Fog, Christian Budtz, Baris Yakaboylu, Storytelling: Branding In Practice, Springer, ISBN 3540235019

Cover of Permission Marketing by Seth GodinSeth Godin, Permission Marketing: Turning Strangers into Friends and Friends into Customers, Simon & Schuster, ISBN 0684856360

Cover of Funky Business by Jonas Ridderstrale, Kjelle NordstromJonas Ridderstrale, Kjelle Nordstrom, Funky Business, FT Prentice Hall, ISBN 0273659073

Cover of The Seduction of Place by Joseph RykwertJoseph Rykwert, The Seduction of Place: The City in the 21st Century, Weidenfeld & Nicholson, ISBN 0297819992

Cover of Building Great Customer Experiences by Colin Shaw, John IvensColin Shaw, John Ivens, Building Great Customer Experiences, Palgrave Macmillan, ISBN 0333990137

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