Recruitment

The business of design

This section looks into recruitment issues in the design industry

How many design jobs have been filled in the past year?

8,733 designers left design businesses in the last year but twice as many were recruited

The design sector appears to be growing. In the past 12 months 17,297 designers were recruited by 8,072 design consultancies and in-house teams. That’s about twice the number of designers who left businesses. In-house teams (49%) were more likely to have recruited than consultancies (41%).

Recruitment was greatest in London, where 52% of businesses recruited at least one designer, and least in Wales and the South West, with only a third (34%) of companies recruiting.

Design businesses in the East were most likely to have kept on their staff, with only 17% losing staff in the past year.

Staff turnover is lowest in digital and multimedia businesses where only 14% of businesses lost employees.

Chart 42

Number of designers recruited in the previous 12 months by business type (%)
Business type 0 designers 1-4 designers 5+ designers
In house teams 3 45 51
Design consultancies 1 40 59

Chart 43

Number of designers recruited in the previous 12 months by discipline (%)
Discipline 0 designers 1-4 designers 5+ designers
Interior & exhibition 65 32 3
Communications 60 38 2
Product & industrial 55 41 4
Digital & multimedia 53 46 1

Is the design industry recruiting graduates?

39% of new appointments are made direct from college or university

The most common source of new staff is college or university (39%).

Chart 44

Percentage of new recruits coming straight from college/university by discipline
Discipline %
Product & industrial 43
Communications 41
Digital & multimedia 38

Are employers satisfied with the quality of graduate recruits?

90% of design businesses who recruited direct from college are either completely or quite satisfied with their new staff

The vast majority of design businesses recruiting direct from college and university were either completely (42%) or quite (48%) satisfied with those they took on.


Does the design industry face recruitment problems or skills shortages?

25% of businesses with design vacancies find these positions hard to fill

According to the National Employers Skills Survey in 2003, there is some evidence that difficulties in filling design vacancies are modest compared to similar occupational groups.

The main reasons design employers found vacancies hard to fill were the low number of applicants with the required skills (61%) and applicants’ lack of work experience (29%).

The main skills that were reported as difficult to obtain were technical and practical skills (45%) and communication skills (42%).

The main consequences of recruitment difficulties were an increase in the workload of other staff (93%) and problems meeting customer service objectives (60%). The primary responses to these difficulties were to expand recruitment channels (68%), increase advertising and recruitment spend (53%) and to redefine existing jobs (53%).

Chart 45

proportion of businesses with hard to fill vacancies
Business type %
Designers 25
Architects, surveyors, etc 55
Draughtpersons etc 51
Engineering professionals 46
Business/statistics professionals 29
ICT professionals 27
Artistic & literary 27
Media associated professionals 20
IT service delivery 19

 Source: National Employee Skills Survey 2003 (England only)

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