Training and skills

The business of design

This section investigates the skills issues faced by practising designers and design businesses 

What qualifications do designers have?

41% of designers have a degree

According to the Labour Force Survey, just over 40% of designers have a degree or an equivalent qualification. Self-employed designers are slightly more likely to have a degree or equivalent (45%).

Chart 46

Highest qualification held by designers

Qualification %
Degree or equivalent 41
GCE A Level or equivalent 22
Higher education 15
GCSE grades A-C or equivalent 12
Other qualifications   7
No qualifications   3

Source: Labour Force Survey 2003-2004


Are design businesses willing to provide work experience placements?

88% of design businesses think that all design students should complete extensive work experience, but only 54% of design businesses are willing to provide work experience for students

Just over half of design employers (54%) are willing to provide placements or internships for college and university students. A further 13% say, without prompting, that they will possibly do so in the future. More than four in ten (44%) of those working in businesses that have been operating for less than a year say they might give students the opportunity to gain work experience.

Those that do not provide placements give a range of reasons for this, the most common being that they do not have enough space or equipment (39%). Another reason for not offering placements is the lack of staff to oversee student work (29%).

More than 80% of design employers with an annual turnover or budget of over £500,000 say they are willing to provide placements for students.

Chart 47

Willingness to provide work experience placements by budget/turnover (%)
Budget/turnover Yes No Possibly in the future Don't know
Over £500K 85 9 5 1
£100 - £500K 60 29 8 3
Under £100K 43 39 15 3

What skills would design businesses like their designers to develop?

One in five design businesses would like to develop their designers’ business awareness

The most commonly cited skills businesses would like to see their existing designers develop are in design IT and software (44%). This was particularly an issue for freelances (47%). It was less important, though still significant, for consultancies (30%). The other noticeable feature is the still substantial proportion of businesses seeking to improve business awareness among staff (21%).

The results are broadly similar by discipline, although there is evidence that skills are most satisfactory in product and industrial design and that lack of business awareness is a particularly common problem in digital and multimedia design.

Chart 48

Skills design businesses would like to see their designers develop
Skill %
Design IT or software skills 44
Business awareness 21
None 12
Basic technical design skills (eg, drawing)   8
Creativity   8
Project management   5
Don’t know   5

Chart 49

Skills design businesses would like their designers to develop by discipline

Communications %
Design IT or software skills 46
Business awareness 12
Basic technical design skills (eg, drawing)   7
Creativity   9
Project management   4


Product & industrial %
Design IT or software skills 38
Business awareness 12
Basic technical design skills (eg, drawing) 13
Creativity   5
Project management   3


Digital & multimedia %
Design IT or software skills 36
Business awareness 32
Basic technical design skills (eg, drawing)   9
Creativity   4
Project management   2




Are designers undertaking job-related training?

Architects are more than twice as likely as designers to be doing job-related training

When we asked designers about the issues that they thought the industry faced, the need to extend professional development for designers emerged as a key challenge.

The Labour Force Survey shows that the proportion of designers engaging in job-related training is low. The level is less than half that for groups such as architects and IT technicians. In fact, the proportion of people engaged in job related training is far lower among designers than for all other similar occupational groups other than artists.

Chart 50

Proportion undertaking job-related training in the last 13 weeks
Occupation %
Designers 16
IT user support tech 38
Civil engineers 37
Architects 36
Management consultants, etc 36
Software professionals 28
Draughtpersons 27
Media, etc 22
Artists, etc 16

Source: Labour Force Survey 2003-2004


How do designers develop their skills?

40% of design consultancies use informal mentoring to develop their staff

The larger the annual turnover or design budget of a design business, the more that business uses a range of training methods for maintaining and developing staff abilities.

Chart 51

Ways of maintaining & developing business skills by business type

Design consultancies %
Informal mentoring/coaching 40
External courses 31
Computer based packages 27
Internal courses 15
Formal training from other designers 12
None of these 27


Freelances %
Informal mentoring/coaching 17
External courses 28
Computer based packages 24
Internal courses      0
Formal training from other designers   8
None of these 45


In-house teams %
Informal mentoring/coaching 45
External courses 55
Computer based packages 36
Internal courses 33
Formal training from other designers 23
None of these 12



Does cost hinder the development of skills?

68% of businesses pay for all of their designers’ continued professional development

In-house design teams are more likely to pay for at least part of their designers’ continued professional development (CPD) (90%) than consultancies (75%), but still 68% of businesses overall pay for all of their designers’ CPD, and 13% pay for part of it. In the East Midlands, 86% of businesses pay for at least part of their designers’ CPD compared to 75% of those in London.

The most commonly cited barrier to training was lack of time (38%). This is a particularly a problem for product and industrial design businesses, with half of these companies naming time as a problem. Cost is the second most commonly reported barrier to training: 34% of businesses cite it as a reason for not undertaking training and development. More than one in ten freelances (12%) say they are restricted by availability of suitable courses, compared to just 5% of design consultancies and
in-house teams.

A third of all design businesses think there are no barriers to training. However this varies between regions: 42% of design businesses in the South East say they face no barriers to training, compared to 20% in Scotland.