Britain's fastest growing companies are using design to drive their businesses forward. However, those firms which make little or no use of design are at a standstill or in decline. The link between success and design has never been clearer.
The evidence to back these claims is spelt out in Design in Britain. It features the findings of one of the UK's most comprehensive, independent annual surveys of business attitudes, behaviour and performance.
The research shows clearly that, whatever size a business may be and whatever sector it may operate in, growth and the use of design go hand in hand. It's a principle which applies equally in the public sector, where local authorities that are sophisticated users of design stand head and shoulders above the rest in terms of their performance.
Design in Britain provides facts on design for business people and advisors, lecturers, students, civil servants and designers. It is published annually by the Design Council and is based on interviews with 1,000 businesses across all sizes and sectors of UK companies, as well as drawing on a wide range of other research.