The Deliver stage of the double diamond design process is where the final concept is taken through final testing, signed-off, produced and launched
It will result in a product or service that successfully addresses the problem identified during the Discover stage. It will also include processes for feeding back lessons from the full design process to inform future projects, including methods, ways of working and relevant information.
During our in-depth study of the design process in eleven global brands, we found that Virgin Atlantic Airways have named this phase Implementation, Microsoft call it Maintain, and Starbucks describe it as the Production District.
Key activities and objectives during the Deliver stage are: