Visual management techniques

Eleven lessons: managing design in eleven global brands

During the Develop stage of the design process, project management is carried out in much the same way as during the Define stage

For example, at Yahoo! the project management tools such as the AGILE principles will still apply, as does Starbucks’ online workflow management tool. However, it is worth noting that many of the tools for project management take on a visual nature at this point in the process.

Visual management techniques assist in the tracking of different iterations of product prototypes, such as BSkyB's set top boxesVisual management techniques allow internal stakeholders to track progress on the design project and see different phases and iterations of sketches, prototypes, and other design work on the product or service concept.

The workflow management tool used at Starbucks is able to showcase graphical work examples and iterations, while LEGO’s Roadmap which is contained in a poster and Excel spreadsheet, and allows the team to plan together how to reach the next stage, by aligning objectives, tasks and deliverables. Such visual management techniques are equally a key communications tool for the rest of the team, and are used to track project deliverables, developments, timings and internal or external dependencies.

Next steps
Learn about development methods, or move on to the Deliver phase

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