Keeping the message fresh
Following the successful roll out of the campaign, a major challenge has been to keep the message fresh and engaging.
To achieve this, the team launched ‘share your straplines’ - a competition inviting hospital healthcare workers to suggest messages for the second year’s posters. The best entries are now being used. Meanwhile, distribution of campaign materials is being extended beyond wards to a range of other areas where patients come into physical contact with a healthcare worker, such as radiology.
“The campaign has made a good start in engaging staff positively without alienating them by starting to hack away at the traditional barrier between healthcare provider and patient,” says Teague. “And it is sending them a clear message that in this arena they really are agents for change.”
