Following the launch of its new identity and website, the family-run fruit business McCallums, has continued to use design to good effect.
'We’re using the new identity across everything from the café menus to packaging and signage around the site,’ says farm manager David McCallum. ‘In the past we would have just nailed up a sign with an arrow pointing the way to the pick your own, now we’ve got a branded sign, so we’re much more professional.’
‘We’re also looking into providing workplace fruit baskets and hope that will really take off.’ The business is also advertising its produce in Country Living magazine using an ad bearing its new logo. ‘We’re getting more professional about marketing now,’ says McCallum.
The cost of the re-branding and the website was about £15,000 as McCallum says, ‘I knew we would have to spend some serious money to get what we wanted but the edge is taken off it a bit because we did get grants to cover about 40% of it.'
Although it’s early days, the website is generating orders for hampers. ‘We launched it a bit late for the important Christmas market,’ says McCallum, ‘although we have made sales and even generated an enquiry from Australia.’
The McCallum family still remains in touch with Andy Cripps to ‘bounce around ideas’ says McCallum, and they are currently working with Vivid Creative on the second phase of the website. ‘It has been a very good experience,’ says McCallum. ‘It has really taken our business up a level and given us a much more professional image.’
