Design policy and promotion

We’re keeping design on the national policy agenda and advising, lobbying and campaigning to make sure it’s used to tackle national priorities.

Objective
Champion the value of good design and its importance to social and economic success.

What we do

We advise, lobby and campaign on issues where design has a bearing on national priorities, including sustainability, innovation and the quality of our public services. Insights and evidence are drawn from our programmes, supported by internationally networked research. Policy positions and new thinking are developed through knowledge-sharing, publications, events and forums.

Why we do it

This work keeps design on the national policy agenda and advances co-ordinated strategies that are practical, backed by solid evidence and in tune with the needs of government, industry, design and education.

What is our track record

In recent years, we have helped shape national policies and commitments on competitiveness, crime, innovation, enterprise, the creative economy and sustainable schools. Through the Cox Review to the Treasury, we have been closely involved in originating and implementing a range of proposals including new university centres linking design, business and technology.

Who are our partners

We work with a wide range of public and private sector partners as well as government departments and agencies, business organisations, universities and the design community. In support of our policy work, we sponsor the all-party Group for Design and Innovation.

An example of our work

Sustainable designSustainable design is at the heart of what we consider to be good design. We think designers and businesses should be thinking sustainably, and that means sustainability for the environment, for the economy and for society.

Find out more from our guide to sustainability and sustainable design

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Our targets

Find out about our targets for business and public sector innovation, and how we'll achieve our goals

 

These targets are part of our Good Design Plan

The Good Design Plan front cover

You can download a PDF copy

Or browse through our plans for: