Introduction to Market Research workshop
Great Western Enterprise Professional Development has close links with the business support community across the UK and offers training to staff working in local Business Links and Enterprise Agencies.
It offers direct training and development for business advisors and business information staff as well as NVQs in Business Advice and Business Information.
This is an interactive course exploring the basics of market research. Specialist tutors provide exercises for participants to practice different market research methods and techniques. The workshop includes:
- Methods and techniques for interpreting measurements and surveys
- Principles of effective desk-based research
- Exploration of the different types and sources of information available to market researchers