- Stage: We have launched a programme called Designing Demand to help SMEs increase profit, sales and market share using design
- Addressing: Business and public sector innovation, Design skills development
How can design make sense for smaller businesses?
The share prices of design-led companies out-performed key FTSE indices by 200% over ten years, but SMEs don't always understand the value design can add to their business
This project is part of The Cox Review of Creativity in Business