This report shows clearly that businesses which invest in design out-perform their peers. We’ve tracked the share prices of the biggest hitters in corporate Britain and the evidence is unequivocal: Design-led companies have produced dramatically better share-price performance for their investors, not just for a few weeks or months but consistently over a solid decade. And the report shows that the difference between design-aware businesses and the rest is not just marginal – their share prices have outrun key stock market indices by a full 200 per cent. David Kester, Chief Executive Design Council
Download this report to find out more about the impact of design on the FTSE 100 Index over nearly two years in the run-up to December 2004.
Share prices of companies using design effectively have outperformed the FTSE All-Share index by 200 per cent over ten year.
The Design Council's ground-breaking Design Index report showed that the share prices of a group of more than 150 quoted companies recognised as effective users of design out-performed the stock market by 200 per cent between 1994 and 2003.
The study has charted the performance of companies grouped together for their consistent showing in design award schemes. It has discovered that a Design Index of 63 companies and a further Emerging Index have held their lead over the stock market as a whole during bull and bear markets as well as during the recovery period which began in 2003. Since then, the Design Index has grown by 43 per cent and the Emerging Index has risen by 74.3 per cent, compared to 26.2 per cent growth for the FTSE 100 Index.
In addition to a performance commentary, graphs, information on research and tracking methods and a list of companies in each design index, the new edition of the report features an analysis of retail and banking sector performance and also looks at reasons for the design indices' out-performance.