Most companies believe that there is some demand for sustainable products among their customer base.
The details
How significant is the demand for sustainable products?
70% of UK businesses believe there is some demand for sustainable products in their market.
Perceptions of the demand for sustainability tend to grow with size of business, with only 12% of larger businesses reporting no demand at all.
The North East has the most companies (14%) who report widespread demand for sustainable products – twice the national average.
Only 5% of rapidly growing businesses believe there is no demand for sustainable products; the national average is 30%.