Nearly half of all UK companies have customers in the public sector (49%). Eight out of ten of these companies say that their ability to compete on price is the most important factor affecting purchasing decisions by the public sector. Only a small handful of companies believe that the public sector comes to them for innovation.
The details
How many UK companies have public sector customers?
49% of UK companies have customers in the public sector.
How is the public sector perceived to make purchasing decisions?
81% of UK companies believe their public sector customers make purchasing decisions based on price or cost. Just 15% of firms believe innovation is a significant factor influencing public sector purchasing decisions.
Design-led businesses were most likely to have public sector customers who based purchasing decisions on innovation: this was true in 21% of cases.