The Keeping Connected Design Challenge for Schools combined the creativity and enthusiasm of young people with the life experience and needs of older adults to generate fresh ideas for keeping people better connected. It has inspired the Keeping Connected Business Challenge, which is an opportunity for teams of designers and businesses to use the principles and ideas from the schools challenge - in particular the focus on user involvement, creative thinking and the use of design - to develop innovative service ideas that keep older adults better connected.
The older adult market opportunity from Design Council on Vimeo.