Design Forum: Measuring the Impact of Design
14 March 2012
How do we measure the cost and impact of design? What are the metrics – or is understanding the value of design a matter of faith? Would better evidence on the impact of design drive up demand?
Deyan Sudjic, Director of the Design Museum, and Vicky Pryce, FTI Consulting, led the debate with perspectives on the issue from Sir Adrian Smith, Director General of Knowledge and Innovation at the Department for Business, Innovation and Skills, the Design Business Association, the King’s Fund and Bennetts Associates.