Combining behavioural science with design-thinking we help organisations tackle big social issues. Find out more at behaviouraldesignlab.org.
The Behavioural Design Lab is a new collaboration between Warwick Business School and the Design Council, uniting behavioural science with design-thinking.
We want to take on the biggest issues where there is a clear opportunity to research and develop novel ideas.
Behavioural science seeks to understand human choices and wellbeing by drawing on insights and methods from psychology, economics and neuroscience.
By focusing on better outcomes for society, a strong evidence base and practical results, we can help organisations meet their core commercial, charitable and social goals.
Hear from broadcaster Tim Harford, Professor of Behavioural Science Nick Chater and Design Council's Chief Design Officer Mat Hunter as they helped launch the lab.
Download our new publication Changing behaviour by design
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