We advise government, run programmes and undertake research into the role of design in developing and delivering public services and policy.
In business, design is often used for competitive advantage. Leading international companies like Virgin and Samsung owe much of their success on design-led innovations which focus on customers and differentiate their products, services and ways of working.
The potential of design as a tool for public sector innovation is less familiar. But by focussing on the needs of users design can generate innovative new approaches to the development and delivery of public services and policy.