Sharing business best practice

The Big Rethink

The Redesigning Business Summit 2010

Business has never been so complicated. We’re fighting our way out of the deepest recession for a generation in a world confronting challenges like climate change, population ageing, resource scarcity and strain on healthcare systems.

On top of that, the pace of change in markets and technology continues to put a spanner in the works of long-term strategy. Only the quick-thinking and the nimble can thrive.

So can design make business any less complicated?

Our international Redesigning Business Summit, staged in London with The Economist, brought leaders and thinkers from business and design together to find out.

New media pioneers, entrepreneurs, economists, academics, think-tank representatives and designers came together to take stock of the challenges and stimulate thinking about where solutions could come from.

In this section we spotlight views from the conference floor in a series of short films about challenges for business, design’s role in innovation and how to make innovation happen.

You can also listen to, download and read presentations by key speakers including IDEO’s Chief Creative Officer Paul Bennett, collaborative media pioneer Nick Jankel and Joe Ferry, Virgin Atlantic Airways' Head of Design.