Case studies

Six companies that designed their way to the top.

Umpqua Bank illustration

Umpqua Bank

Meet Umpqua, the bank that became No1 by thinking like Starbucks.

Toyota Prius illustration

Toyota Prius

The eco-friendly Prius is a technological marvel so hip it has a page on MySpace.

Harrison Fisher illustration

Harrison Fisher

Sheffield steel, the north of England’s most famous export, is back.

Green & Black's illustration

Green and Black's

How to design your way to 789% sales growth: the rise and rise of Green & Black’s.

Owlstone Nanotech illustration

Owlstone Nanotech

Nanotechnology firm Owlstone uses design to show buyers what it does.

The Guardian illustration

The Guardian

Smaller but perfectly formed: how The Guardian shrank yet grew in stature.