Designing Demand Review

Before my arrival at the Design Council I was made aware of BERR and DIUS’ joint request to review the Designing Demand programme. Given the objective of the programme—to help SMEs become more competitive—and my own backgroundin working with businesses in the fields of R&D, design and innovation, I relished the opportunity to lead the review and communicate its findings and recommendations. David Godber, Deputy Chief Executive, Design Council

Designing Demand Review