The Design Council has recently run a design workship with the Department of Energy and Climate Change (DECC) to look at how to encourage the adoption of home insulation and other low-carbon home modifications.
A joint proposal How can we help people make their homes more energy efficient? shows how user-centred design research has helped DECC understand how consumers feel about installing cavity wall insulation or lagging their loft and it shows that people feel disengaged with the overarching environmental issues.
If the Warm Homes, Greener Homes strategy's ambition of completing loft and cavity wall insulation for every home by 2015 and installing up to 7 million eco-upgrades beyond insulation by 2020, is to be achieved, DECC know it needs to take advantage of any currently unmet opportunities to improve the uptake of energy efficiency measures. Design Council user-centred research mapped the complexity of the customer journey and identified a number of strategic opportunities for encouraging the uptake of energy efficiency measures.