How do leading companies manage design in their businesses?
Our in-depth study of the design processes used in eleven global brands gives real insights into the way design operates in these firms, and delivers usable lessons for all designers and managers.
Browse through the study of "Delivering competitive advantage through design" at www.designcouncil.org.uk/elevenlessons or download a PDF of the complete results.
Case studies included are from Alessi, BSkyB, BT, LEGO, Microsoft, Sony, Starbucks, Whirlpool, Virgin Atlantic Airways, Xerox, Yahoo.