Inspired Business

Design is a vital part of the toolkit all businesses need if they want to be competitive. In the UK, we cannot always be the cheapest, but we do have the capacity to offer people something much better and more worthwhile - innovation made into something of real value by design.David Irwin

Design helps businesses to stay in touch with their customers and build the strategy that not only keeps those customers but adds new ones and opens up whole new markets. Twelve small businesses share their experiences of using design in their business.

Inspired Business