Living Longer

The challenge for business and industry is to create a world that is age-friendly, accessible and affordable, without being boring, stigmatising or over-protective. The way to meet that challenge is through design, and design is something in which we in the UK pride ourselves on leading the world.Baroness Sally Greengross OBE

Both the UK and world populations are ageing - this policy paper raises awareness of the resulting issues and sets out how design can respond. Living Longer is written by Roger Coleman, of the Helen Hamlyn Centre.

Living Longer