Designing & Delivering Effective Brand Experience
This course will be focusing on defining and delivering the total brand experience. It explores the holistic approach to brands and examines sensory branding, emotional branding, spiritual branding and experience design. Case studies and examples will be used to identify current winners and losers and describe a number of tools, techniques and models that can be used to make the core concepts come to life.
The course aims to help delegates:
- get their product/brand chosen
- be one step ahead of their competitors
- make profit through building brand value
- retain credibility, trust and meaning
Cost:
£500 + VAT
Course leaders:
Busayawan Ariyatum, Chris Holt and Dr Ray Holland
Target participants:
Middle management, creative and marketing professionals
Delegate feedback:
“Gave me tools to use with my clients and therefore improve relationships.” “Will help my organisation in many ways…to achieve stronger sense of identity, purpose and consistency.”
Further information:
Email:
hello@designplus.org.uk
Website:
designplus.brunel.ac.uk
Phone:
+44 (0)1895 267499
Venue:
Museum of Brands
2 Colville Mews
Lonsdale Road
Notting Hill
London
W11 2AR