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Leading Business by Design Research and Summit series
Leading Business by Design is our research and summit series looking at the evolving role of design in some of the world's leading businesses. From Rolls-Royce to Virgin Atlantic, design has moved beyond the sketchpad and into the boardroom, where it is being used at a strategic level to drive innovation.
New! Automotive report
Discover how UK automotive manufacturers are using design to remain competitive in a global market.Buy now
New! Aerospace report
Find out how design is helping the UK's passenger aerospace industry respond to evolving industry trends.Buy now
Economic sector research
In 2014, Design Council produced Leading Business by Design, a research study examining how businesses, including organisations not traditionally associated with design, are benefiting from adopting design methods and processes.
The qualitative study revealed the extent to which design is a driving force for innovation, productivity, employee engagement, reduced waste and decreased costs in some of the world's leading businesses including the likes of Diagio, O2 and Barclays.
In 2015 we focused our research on the UK's high value manufacturing sector, specifically the automotive and aerospace industries, where we investigated how design is being used in companies such as Rolls-Royce, Virgin Atlantic, Aston Martin, Volvo and Jaguar Land Rover.
Annual Design Summit
In 2014 and 2015 we held Leading Business by Design summits, where we launched our research reports and brought together business leaders, designers and industry experts to discuss how design methods and tools are being used to drive positive change in business and the wider economy. Browse the content below to find highlights videos and articles from the events.
Design conferences often consist of designers speaking to an audience of designers, when we should be forging links between designers and industry. The Summit is a great initiative to bridge that gap.Paul Priestman, co-founder of PristemanGoode