Chris is founder and director of reboot innovation, a sustainable innovation and design consultancy on a mission to change what and how we innovate for the greater good. We partner with leading brands and innovators to get ideas and innovations that are fit-for-a-sustainable world. 

Chris has worked at the cutting-edge of sustainability and innovation for 25 years, holding positions previously in creative consulting, with influential sustainability non-profit Forum for the Future, and with global corporates Philips Electronics and Electrolux.

He has helped design and development several world-first or worlds greenest products, including: the award-winning ethical smartphone, Fairphone 2; Winnow Vision – a revolutionary AI-based smart scales system professional kitchens slash waste food; and Dulux Evolve, a new mainstream recycled paint.  Chris has consulting experience with companies including: Unilever, ebay, sony ericsson, Mars, PepsiCo, Nestle, Sainsburys, BASF, Sony, Samsung, to name just a few.

He is a recognised thought leader on sustainable design and innovation, regularly judging awards and competitions, and presenting on these issues at conferences. Chris holds a PhD in this area, titled ‘Innovative Ecodesign’, from Cranfield University.