Deborah founded thinkpublic in 2004 after volunteering at Great Ormond Street Children’s Hospital, where she spotted the opportunity to use design to improve the patient experience and healthcare services.  

She was an early pioneer of co-design and user engagement, speaking at international events, writing publications on innovative service design methods, she’s won a wide range of design and social entrepreneurship awards for her work.    

Deborah has experience of designing and launching social ventures/services for global health-tech and pharma businesses, charities and the public sector.  She is also a holistic health practitioner and runs immersive wellbeing events to inspire creativity, thoughtful leadership and improve mental wellbeing for communities and organisations.